Recommended Content Length
Writing the right amount of content on each page of your website is essential — not just for keeping prospective clients engaged but also for helping your site perform better on search engines. Below are our recommendations for how much content you should aim to include on different types of pages.
Home Page
Your homepage is your first impression — it should be clean, clear, and inviting.
Recommended content length:
- 150–300 words
- 2–4 short paragraphs
You may want to include:
- Briefly explain what you do
- Use calls-to-action like "Book Now" or "Learn More"
- Avoid overwhelming visitors with too much information
About Page
This page helps visitors get to know you and your approach.
Recommended content length:
- 300–500 words
- 3–5 paragraphs
You may want to include:
- Your mission or values
- A short bio or team overview
- Why you love the work you do
Service Pages
Keep specific service information on its own page when possible — this is great for SEO and keeps things organized.
Recommended content length:
- 300–700 words per service page
- 3–5 paragraphs
You may want to include:
- What the service is and how it helps
- Who it’s for
- What to expect (frequency, duration, outcomes)
- Pricing (if applicable)
Blog Posts
Blogs are a great way to educate, share updates, and improve your visibility on search engines. The more helpful and specific your blog is, the better it will perform.
Recommended content length:
- 500–1,000 words
- Use headings, short paragraphs, and bullet points for easier reading
These are just guidelines — not rules! Every clinic is unique, so focus on content that communicates what your clinic offers clearly. Our recommendation is to keep your content shorter rather than longer, so aim for content that’s concise, relevant, and helpful to your potential clients.
If this article didn't completely answer your question, email us anytime at support@clinicsites.co